General Contractor Marketing: A Simple Monthly Plan
Your contracting business needs steady leads, not another bill. We build, host and maintain a marketing site for general contractors that brings in local jobs, with everything included in a single monthly subscription.
Why most contractor marketing misses the mark
Generic templates and one-size-fits-all marketing for general contractors do not work for trades. Your customers are local homeowners who search for a general contractor by name, by project, or by neighborhood.
They look for proof you can do the work, then call the first business that feels trustworthy and easy to reach. If your site does not show up for google business profile for general contractors, you lose those calls to competitors who do.
A site that turns searches into jobs
We design sites for contractors, not just businesses. That means clear service pages, a portfolio of past work, and a contact flow that gets you the details you need to give an accurate bid.
Every edit, every update, and even the domain and hosting are part of the plan. You get website design for contractors that actually converts, without surprise invoices.
What makes a contractor site work
It starts with the right pages: services, about, portfolio, and a contact form that asks for project type and timeline. Photos of your work matter more than stock images, and a live feed of your review profile builds credibility.
Behind the scenes, seo for general contractors ensures you appear when locals search for the jobs you want. We handle the technical side so you do not have to learn it.
Essential pages for a contractor site
- Services with clear descriptions and pricing guidance
- Portfolio with high-quality photos of completed projects
- About page that highlights your team and approach
- Contact form that captures project scope and timeline
How we keep the leads coming
We update your site with new projects and fresh photos so it never looks stale. We also monitor your Google Business Profile and suggest posts that highlight recent work or seasonal offers.
When you land a big job, we can add a case study page the same week. Edits, additions, and even a new logo are covered by the subscription.
A short weekly post with a job-site photo keeps your listing active and improves local rankings.
What you get for one monthly fee
Hosting, domain, security updates, and daily backups are included. So are design changes, new pages, and image uploads.
If you need a new service page for a specialty you are adding, we build it. If you want to refresh the homepage, we do that too. There are no separate bills for maintenance or edits.
| Item | Traditional agency | Our plan |
|---|---|---|
| Hosting | Separate annual fee | Included in the monthly fee |
| Domain | Separate annual fee | Included in the monthly fee |
| Logo design | One-time project fee | Included in the monthly fee |
| Content updates | Hourly rate or retainer | Included in the monthly fee |
| Security and backups | Add-on service | Included in the monthly fee |
Avoid the common pitfalls
Many contractors waste money on ads that bring tire-kickers, or on sites that look good but do not rank. Others pay for leads that go to multiple businesses, so you compete on price before you even talk to the homeowner.
We focus on organic search and your reputation. When someone searches for a local pro and finds your site and your review profile, they are already warm.
A steady stream of positive feedback improves rankings and reassures prospects. Respond to every review, good or bad.
Real results, no surprises
You will see more calls from local searches, and more of those calls will turn into jobs. The site stays fresh, the listings stay accurate, and you never get a bill for an edit or an update.
We track what is working and adjust as needed. If a service page is not converting, we rewrite it. If a keyword is gaining traction, we add more content around it.
Add a winterization service page in the fall, or a deck-building page in the spring. We can have it live in days.
Who this is for
This plan fits small general contractors with a local service area. If you have a crew of 2 to 10 and rely on word-of-mouth and local searches, this is built for you.
It is not for large firms with in-house marketing teams, or for contractors who only do commercial work. We specialize in residential and light commercial leads.
How it works
We handle the setup, you handle the jobs.
- 1Kickoff call
We discuss your services, your ideal jobs, and the look you want. You share photos of past work and any existing branding.
- 2Site build
We design and populate the site with your content, then send a preview link for your feedback.
- 3Launch
Once you approve, we go live and submit the site to search engines. We also claim and optimize your Google Business Profile.
- 4Ongoing updates
You send us new photos, project details, or requests for changes. We implement them as part of the plan.
- 5Monthly review
We check analytics, suggest improvements, and confirm the next month’s priorities.
Frequently asked questions
How long until i see new leads?
Most contractors see an uptick in calls within 4 to 8 weeks as the site begins to rank. Results depend on local competition and how active you are with reviews and posts.
Can i keep my existing domain?
Yes. We can use your current domain and migrate any existing content, or we can register a new one as part of the plan.
Do i have to write the content myself?
No. We write the initial content based on our kickoff call and the details you provide. You can edit or add to it anytime.
What if i need a new page for a specialty service?
We add it. New pages, new photos, and new service descriptions are covered by the subscription.
How do i update my portfolio?
Email us the photos and a brief description of the project. We upload them and format the page for you.
Can you manage my Google business profile too?
We set it up, optimize it, and suggest posts. You still own the profile and can post directly anytime.